Yerba mate Campesino – Paraguayan tradition meets modern flavour

Fresh taste, herbal power and a solid dose of energy – if that’s how you imagine your perfect mate, there’s a good chance that Campesino yerba mate will become a staple in your daily routine! One of the most recognisable Paraguayan brands, Campesino has been popular for several decades not only in South America but also right across Europe. How did it all start? What makes it stand out? And which blends are worth trying first? Take a look below – we’ve put together a comprehensive guide to the Campesino brand and highlighted some of the top variants you can find in our shop!

Summary:

1. Campesino – yerba mate from the heart of Paraguay
2. What makes Campesino yerba mate stand out?
3. Campesino Katuava, Clásica or Menta Limón – what to start with?
4. Why choose Campesino yerba mate?

Campesino – yerba mate from the heart of Paraguay

Anyone who has ever tasted the intense flavour of yerba mate from Paraguay knows that this infusion is more than just “tea”. It’s a lifestyle, a tradition, and a dose of natural energy hidden within the dried leaves of Ilex paraguariensis. Campesino fits this image perfectly! Its name is no coincidence – campesino means "farmer" in Spanish, a person who lives in harmony with nature, far from the hustle and bustle of city life. That’s exactly what this yerba mate is – authentic, intense, full of character.

From Paraguay to the world – the story of Campesino

Campesino was founded in the 1980s in southern Paraguay, in the Itapúa region – an area famed for the best yerba mate crops. From the beginning, the brand’s mission was to combine Paraguayan tradition with modern quality and flavour.

What sets Campesino apart from other brands is its meticulous attention to detail and bold use of unique herbal and fruit additives, alongside a distinctive production method. The mate tea leaves are carefully selected, dried the traditional way using smoke, and then aged for a long period. The result? A deep, bitter flavour much loved by mate drinkers who appreciate strong, classic brews.

Now that we know where Campesino yerba mate comes from, its background and what type of drinker might enjoy it, let’s dive deeper! In the next section, we’ll take a closer look at the characteristics of Campesino: what its dried leaves look like, what sets it apart from others, and how it tastes – both on its own and with added ingredients. Ready for more inspiration? Let’s continue!

What makes Campesino yerba mate stand out?

Within the world of yerba mate, Campesino has long set the standard. It combines the essence of traditional Paraguayan mate-making with a modern touch of creativity. Its products are valued not only for their taste but also for their quality, distinctive aroma, and carefully composed blends. Let’s see what exactly gives Campesino its signature character.

The dried leaves – a classic in fine form!

If you’ve ever held Paraguayan yerba mate in your hands, you’ll know what to expect from its dried form. Campesino doesn’t stray far – in fact, it’s a textbook example. But what does that mean? Let’s break down Campesino’s most notable features:

• ✔️ very finely ground leaves with lots of dust and twigs – which gives the infusion its bold taste and quick effect;
• ✔️ distinct bitterness – slightly smoky, deep and strong. A great option for those who enjoy savouring mate slowly, with respect for tradition;
• ✔️ excellent longevity – a single serving holds its taste through several infusions without losing its strength.

All of this makes Campesino yerba mate a superb foundation for traditional solo infusions, as well as for enhancing with additional flavour components – without overpowering the base.

Herbal and fruity creativity

This is where Campesino shows its modern side. The brand is known for unique herbal and flavour combinations that not only stimulate the body, but also offer supportive properties – both physically and mentally. You’ll find herbs traditionally used in South American folk medicine, such as:

• 🌿 Menta (mint) – a fresh, vibrant ingredient great both hot and as tereré;
• 🌿 Catuaba – an exotic, earthy, slightly woody addition famous for its aphrodisiac qualities in South American herbal traditions;
• 🌿 Boldo – a leaf often used in South America, adding a fresh herbal edge to yerba mate blends;
• 🌿 Cedrón (lemon verbena) – a light, citrusy herb often used in cooling, refreshing blends;
• 🌿 Cola de caballo (horsetail) – a unique and traditional South American ingredient with a mild, natural flavour;
• 🌿 Anís (anise) – known for its slightly sweet, liquorice-like aftertaste that gives a new flavour dimension to the brew.

Though these herbs come from diverse regions of Latin America’s flora, together they form harmonious flavour compositions that are a true trademark of Campesino. No wonder their blends have enjoyed lasting popularity – both in South America and Europe – among fans of distinctive, intriguing infusions.

Perfect for hot or cold brewing

Campesino works beautifully both as a hot infusion and as the refreshing Paraguayan tereré – served cold. Thanks to its refreshingly blended flavours like lemon, mint or lime, many users prefer it chilled on hot days or during breaks that need a cool boost.

Campesino yerba mate is a powerful Paraguayan blend with a bold taste, high dust content, great durability and a rich variety of herbal mixes. Perfect for everyday sipping – in the morning or as an energising tereré on sunny days. So which of Campesino’s many flavours are worth exploring first? In the next section, we’ll dive into the details!

Campesino Katuava, Clásica or Menta Limón – what to start with?

Choosing the right Campesino yerba mate can be quite the challenge – but definitely one of the more pleasant types! 😉 If you’re not sure where to begin, we’ve prepared a quick run-down of the most popular products from the Campesino range. Each one has something special to offer, so whether you’re just starting your yerba mate journey or already know your favourite drinking style, you’re bound to find something to love.

🧉 Campesino Clásica – the true essence of Paraguayan tradition

Campesino Clásica is the brand’s purest and most traditional version – no additives, no compromises. Finely ground leaves with lots of dust and stems give it punch and that signature smoky, deep flavour.

• ✔️ Perfect for fans of tradition.
• ✔️ High endurance – maintains flavour over several refills.
• ✔️ A great base for your own flavour experiments (e.g., add mint or lemon).

🌱 Campesino Katuava + Ginseng – more than just flavour

Campesino Katuava + Ginseng is one of the most recognisable variants. It blends yerba mate with heritage South American herbal ingredients like catuaba and ginseng.

• ✔️ Complex, slightly spicy taste.
• ✔️ Great for a relaxing afternoon or evening break (just not right before bed!).
• ✔️ Popular with those who enjoy unusual combinations.

🍋 Campesino Menta Limón – refreshment in two notes

Campesino Menta Limón features a classic duo of fresh flavours – mint and lemon. An excellent option both as a hot infusion and as a summery, cooling tereré.

• ✔️ Refreshing and light taste.
• ✔️ Balanced character – ideal for everyday drinking.
• ✔️ A great choice for beginner mateists.

🌿 Campesino Menta Boldo – herbal and bold

Campesino Menta Boldo is made for lovers of pronounced herbal notes. A well-balanced combination of mint and boldo for a deeper, drier flavour experience.

• ✔️ Naturally dry with a cooling finish.
• ✔️ A fine coffee or tea alternative.
• ✔️ Recommended both hot and cold in summer.

🌿🌿 Campesino Doble Menta y Boldo – a double dose of menthol freshness

Campesino Doble Menta y Boldo packs a minty punch with double the mint, complemented by a herbal touch of boldo. This blend is an invigorating choice for any cool-down moment, hot or cold.

• ✔️ Strong menthol aroma and taste.
• ✔️ Beloved by fans of intense infusions.
• ✔️ Perfect for chilled tereré on a hot day.

💧 Campesino Refrescante – light, fresh, harmonious

Campesino Refrescante is a subtle yet expressive herbal blend. Ideal for those who prefer a delicate aroma without a dominant overpowering note.

• ✔️ Balanced profile without overwhelming tones.
• ✔️ Versatile throughout the day.
• ✔️ Holds up well to multiple infusions.

🍃 Campesino Menta Limón y Cedrón – citrus freshness with a regional twist

Campesino Menta Limón y Cedrón is a fresh take on an already popular citrus-herbal combo. The classic mint + lemon pairing is enhanced with cedrón – lemon verbena – adding a gentle, soothing aroma.

• ✔️ Refreshing, light and delicate.
• ✔️ Especially recommended cold.
• ✔️ Smooth on the palate, even with extended steeping.

In the final part of this blog post, we’ll explain why Campesino yerba mate is worth your attention – even if you already have a favourite brand. What makes it such a go-to option in Paraguay, Europe and beyond? Keep reading to find out!

Why choose Campesino yerba mate?

The yerba mate market is filled with choices – from Argentinian classics and Brazilian chimarrão to intense and refreshing Paraguayan blends. Despite the wide range, Campesino yerba mate continues to enjoy growing popularity – not just in Paraguay but around the world. What exactly makes this brand so beloved by mate tea fans? Here are just a few reasons!

👉 Authenticity and quality from the first sip

Campesino yerba mate doesn’t compromise – it’s a deliberate, conscious choice. This is a brand that stays true to Paraguayan traditions, offering bold, bitter and smoky yerba mate with a fresh and diverse flavour thanks to natural herbal additives. Every step of production – from harvesting to packaging – happens with care for quality and final taste. The result? A brew that’s consistent – whether you go for the classic or an experimental blend with cedrón and anise.

👉 Paraguayan spirit in a modern form

Among other brands, Campesino stands out for its skillful blend of tradition and innovation. In a world where yerba mate flavour can often feel watered down, Campesino keeps it real – no artificial flavour enhancers, no dulling down the character. It relies purely on natural combinations and draws from the rich botanical world of Latin America, shaped by decades of heritage and flavour evolution.

When you choose Campesino yerba mate, you’re not just making a brew. You’re choosing a lifestyle, a moment for yourself, a sip of energy captured in leaves grown under the Paraguayan sun. It’s a drink that helps you pause – even just for a while. And if you’re going to drink mate tea, you might as well go with the best, right?

If you’re ready to discover for yourself (or rather, your tastebuds) the power of Paraguayan tradition, Campesino yerba mate is waiting for you in our shop’s range!

Thanks for staying with us through this Paraguayan yerba mate journey with Campesino. And now… load up your mate cup, pour in the water and simply enjoy the flavour. That’s all you need. Catch you again in our next blog post!

Sources:

2. Wikipedia: Mate (drink).
3. yerbateracampesino.com.py.